“Don’t reinvent the wheel.”
Heard that statement before? It makes sense, doesn’t it? If something out there already exists, no need to start from scratch, right? Maybe we’ll try crazy spiral wheels or wheels that are made out of cottage cheese…. hah! You idiot, you didn’t listen to the mantra!
Here’s the issue. Maybe you shouldn’t be making wheels to begin with.
You’ve got an idea for something, and your oh-so-in-the-know MBA buddies will, with that familiar and overarching tone of supreme authority, tell you sternly, “don’t reinvent the wheel.”
If they had it their way everything would be built with off-the-shelf parts, made cheap, quick, run through the marketing machine to get the right look and feel for the test demographic, and brought to market… congragulations, you’ve made another wheel! This one is going to sell like hot cakes! Right?
I say, forget about wheels. Invent fucking rocketships. Invent laser planes and cyborg razors. Invent the fucking shit out of things.
People are right, there is no need to reinvent, but at the same time, there is no need to reproduce either.
No more pussy-ass calculated risk nonsense. Shoot for the mother fucking moon, and ride your laser plane cyborg razors the whole way there.
